![]() There's less chance of a company's brand message getting lost. Unlike most other sites that rely on influencers as a go-between, users prefer to engage directly with brands on Pinterest. ![]() Based on most reports, business accounts produce the most-pinned content on the site. Pinterest realizes how important they are to businesses and have offered users the chance to open a business account specifically. The demographics of users are all over as well, spanning age, race, and national borders. It would be insane to pass up a channel that gives you direct access to that kind of purchasing power. The social site has a massive number of users, and some stats suggest that almost 40% of them have a household income of over $100K yearly. Why Is Pinterest Important For Businesses and Bloggers?īloggers, eCommerce sites, and businesses should look at Pinterest as a beneficial platform for getting their content to a new audience. Not only is it one of the most trafficked websites in the world but Google loves Pinterest! Pinterest boards rank extremely well on Google, giving the potential to have a lot of highly targeted eyeballs on your brand. SEO is all about helping people find your product or website. Pinterest SEO - Securing the Right Visitors to Your Board
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